[GTM] 서버사이드태깅(Server side tagging on Google Tag Manager) - 1. 컨테이너 생성

GTM 서버사이드태깅 서버사이드 태깅에 대한 설명은 공식문서(developers.google.com/tag-manager/serverside)에서 발췌한 내용입니다. 서버사이드 태깅 테스트는 문서 순서대로 진행하였습니다. Server-side tagging allows Tag Manager users to move measurement tag instrumentation out of their website or app and into server-side processing via Google Cloud. Server-side tagging offers a few advantages over client-side tags Server-side Container 선택시 Google Cloud 환경에 구성..
Data & MarTech/Google Marketing Platform 2021. 2. 22. 02:14
종료율(Exit Rate) vs. 이탈율(Bounce Rate)

이 아티클 내용은 Universal Analytics 기준으로 설명된 내용이며, GA4에 해당되지 않는 부분임을 참고하시기 바랍니다. Exit Rate vs. Bounce Rate[각주:1] At a glance To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind: For all pageviews to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the pe..
Data & MarTech/Google Marketing Platform 2016. 3. 10. 16:48
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